YouTube ads could be a great option for you if you want to:

• Increase brand awareness: We’ve covered this a bit already. If you’re at a point where you have a solid business built up and want to get your name and image out there more widely, YouTube is an excellent option.

• Increase traffic to a specific page: You can also use YouTube ads to drive traffic to a specific page on your site. You’ll need to choose and place your call to action carefully here in addition to giving careful thought to your choice of landing page. You may also want to consider a longer-form video with the space to be more specific about what viewers will find on that page.

• Drive sales: Video ads give you a unique opportunity to show off a specific product. If you can vividly demonstrate your product’s appeal inside of 60 seconds, consider linking your YouTube ad directly to a sales page.